Who we are

We are PinPerfect.

Born in Tel Aviv, designed to spark connection. We turn ideas into pins — and pins into stories worth wearing.

The moment

What if a pin could say everything?

In a time when small symbols carry big meaning, we set out to make something powerful you could wear every day — a piece that says who you are, where you're from, and what you believe.

We started by making pins that meant something to us. Then people began asking us to make their own.

On the lapel
On the bag
Collected
Our story

It started with a simple idea — and a pin that made noise.

We began with pins that refused to be quiet — bold, a little brazen, designed to strike a nerve. They started conversations, and people wanted more.

From there the collection grew, each piece carrying something deeper: pride, memory, humor, joy. Some make you laugh; some make you ache. All of them mean something.

What began as our own designs became something bigger. Today we can make almost anything you imagine — from a single custom piece to a full collection. At PinPerfect, we make it wearable.

Two years. Eight partners.
30,000 pins sold.

2
Years building
PinPerfect
55+
Original
designs
8
Stocking
partners
30,000
Pins
sold
100s
Pins shipped
each month
The people behind it

Two siblings, one mission

David
The Storyteller
David

Words, meaning, and the stories each pin sets out to tell.

Shelly
The Artist
Shelly

The hand behind every line, color, and tiny enamelled detail.

We're building a brand that reflects the Israel we love: brave, vibrant, imperfect, and deeply ours.

Our mission

To help people everywhere wear what they love and believe — proudly, joyfully, and unapologetically.

What we stand for

Our values

01
Zionism in Color
Every pin is a love letter to Israel — a flag, a unit emblem, a cultural wink. Designed with purpose and heart.
02
Tiny But Loud
Our pins may be small, but they speak volumes — about identity, heritage, and belief. Not accessories. Statements.
03
Community First
From Tel Aviv to Santiago, we're building a global community of people who feel something when they see the pins.
04
Meaningful Impact
More than style. 100% of proceeds from our Bring Them Home pin go to the Hostage and Missing Families Forum.
100% donated
05
Joy + Grit
We celebrate the joy, the pain, the mess, and the magic of being Israeli — or just loving Israel. We make it wearable.
Brave · Vibrant
Imperfect · Ours